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How to Win the 2012 Presidential Election

How to Win the 2012 Presidential Election

May 30th, 2011 // 1:11 pm @

The Four Rules of Victory

For Both Sides

Rule 1. Get the Independent Vote. This one thing will determine the 2012 election. Most Republicans will vote Republican and most Democrats will vote for President Obama, but independents will determine the election. It is unclear how they will vote, but there are more independents now than either Democrats or Republicans. Independents overwhelmingly sided with Barack Obama in 2008 and with Republican candidates in 2010, but they are now unimpressed with the actions of both sides and their vote in 2012 remains to be seen.

For President Obama

Rule 2. Jobs, Jobs, Jobs. We’ve seen some progress, but not enough. Independents overwhelmingly believe that small business success and economic growth, not government spending, is the way to boost employment rates and the economy for the long term. Independents keep waiting for President Obama to lead a major initiative that reduces regulatory red tape and encourages small business innovation and growth. So far he has seemed committed to doing the opposite.

It’s all about the economy. Many independents feel that President Obama gives lip service to helping small business and economic growth but that his heart doesn’t really seem to be in it. He has proven effective in leading major initiatives, such as the stimulus package and health care (which many independents dislike) and getting Osama bin Laden (which most independents admire), but he seems to be interested in almost anything rather than truly helping small business.

Many independents are beginning to worry that some of the conservative rhetoric is accurate, that perhaps the President really doesn’t care about small business, that he is in fact a big-government ideologue who arrogantly looks down on the free market and businesspeople. Independents don’t want a seemingly smug, entitled, or anti-business president. They want to see this genuinely change before the 2012 election.

For Republican Candidates

Rule 3. Stop focusing on issues that make independents angry at you, like personal attacks on the President, his citizenship, his past, and his friends. Independents dislike this. Most don’t support President Obama’s economic policies, and many would vote against him if they felt they had a real alternative. But Republican candidates who constantly attack the President on personal issues will drive many independents into the Obama camp. President Obama has shown leadership, courage, commitment and the ability to effectively push his agenda, so independents are frustrated with Republicans who continue to treat him with disrespect. He is a serious politician, however much some people may disagree with his politics.

Rule 4. Present a real candidate with a genuine plan to fix the economy, in a way that is respectful to leaders from both parties and to all Americans. Offer a candidate who convinces independents that he or she can be a real leader for the United States of America. The economy and the “leadership thing” are the keys to this election.


Right now Republicans have offered no candidate that independents feel they can support. Therefore, at this point Obama is far ahead in the 2012 election. There is, of course, a lot of time left in this race and the names and details will likely change many times before November 2012.

Barring major crisis on a huge scale, these four rules will remain the same throughout 2011, 2012 and right up to election night. Those who ignore these rules will find themselves on the losing end of the next presidential election.


odemille 133x195 custom Egypt, Freedom, & the Cycles of HistoryOliver DeMille is a co-founder of the Center for Social Leadership, and a co-creator of Thomas Jefferson Education.

He is the co-author of the New York Times, Wall Street Journal and USA Today bestseller LeaderShift, and author of A Thomas Jefferson Education: Teaching a Generation of Leaders for the 21st Century, and The Coming Aristocracy: Education & the Future of Freedom.

Oliver is dedicated to promoting freedom through leadership education. He and his wife Rachel are raising their eight children in Cedar City, Utah.

Category : Blog &Current Events &Independents &Politics

5 Comments → “How to Win the 2012 Presidential Election”

  1. Blake Elliott

    13 years ago

    Your right about these rules Oliver, they are very telling. The one republican who’s navigating these waters well is Herman Cain, so he might have alot of success. One question. Should republicans go after the unconstitutionality of Obama’s policy if they back it up well? Thanks, Blake.

  2. Keith

    13 years ago


    I do not agree. Your analysis assumes a mass independent party exists and not a rising knowledge obtained through independent study. For instance, there is a new financial activism taking place globally against banker occupation, IMF austerity, and corporate control of government. More and more are waking up to the fact that Obama is a puppet to these interests as were the past three presidents. Sadly, most of this waking up is taking place in Europe sooner than in the states. Still, though, the rumblings have begun and many are seeing the pump and dump team deliberately prop up Wall Street on a daily basis in order to maintain control over a devaluing fiat dollar. Just look at silver rising $15 this year alone after twenty years of being deliberately suppressed. Perhaps only five percent of the population see this kind of change against long standing controls. The point is, maybe less than one percent of the population saw this three years ago and this group is growing more and more dominant because more and more in the financial sector are coming out and talking. There is a lot more revealed about real power centers as discussed in the financial activism of our day than in the traditional news feeds.

  3. Oliver DeMille

    13 years ago

    I agree with your disagreement, Keith. Specifically, that the independent “movement” is not monolithic by any stretch of the imagination–and my body of work illustrates the ways in which those who boldly abstain from official affiliation from the two “mainstream” parties differ. That being said, I maintain that the candidates that appeal to those who choose to remain unaffiliated (who actually do have proportional commonalities, if not straight demographical similarities) will win the day. See my book FreedomShift for a more elaborate treatment of the phenomenon, and the how I feel that the rise of independents may make all the difference for the future of freedom and prosperity. As you note, it is through the rising tide of individuals owning their role to study and understand that I have cause for optimism.

  4. […] rallies Perry’s conservative base, but ultimately will fail to garner support of independents, upon whom the election […]

  5. Charlie

    12 years ago

    Even if you accept that Obama inherited a terrible economy from Bush which many do, isn’t it obvious that his efforts to revive the economy have been a dismal failure? Do people really believe the “it would have been worse, ahhh, if we hadn’t passed the health care takeover, had the NLRB squash jobs at Boeing, give away the assets of GM bond holders to his union buddies, etc. etc.”

    What can you point to that has been good for the private sector economy?

    I am a small business person and this presidency has been the worst for the private sector since Jimmy Carter, maybe worse, depending on what industry you’re in.

    And the tactics to pit black against white, rich against poor, etc. are devastating to our national fabric.

    I just can’t understand how anyone could vote again for this president after seeing what he has done to our country. A vote in 2008 is understandable because he had no record, so you had to take hm at his word, but now he does, and the record is terrible.

    I’m also an “unaffiliated” voter, which is how independents are classified in my state.

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